Privacy Policy

Last Updated: February 8, 2025

Sunrise Pediatrics Las Vegas ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sunrisepediatricslv.com (the "Website").

Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website.

1. Information We Collect

1.1 Information You Provide

We may collect information that you voluntarily provide when you:

• Contact us via phone, email, or text message
• Request information about our services
• Subscribe to our newsletter (if applicable)
• Interact with our Website in other ways

This information may include your name, email address, phone number, and any other information you choose to provide.

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect certain information about your device and your visit, including:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Information: Pages visited, time spent on pages, links clicked, referring website
• Location Information: General geographic location based on IP address (city/region level only)
• Technical Information: IP address, Internet Service Provider (ISP)

1.3 Cookies and Tracking Technologies

We may use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve your experience on our Website.

Types of cookies we may use:

• Essential Cookies: Required for basic Website functionality
• Analytics Cookies: Help us understand how visitors use our Website
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• To respond to your inquiries and provide customer service
• To improve our Website and user experience
• To analyze Website usage and trends
• To send you information you have requested
• To comply with legal obligations
• To protect against fraud and unauthorized access
• To maintain the security of our Website

3. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who help us operate our Website (e.g., hosting providers, analytics services)
• Legal Requirements: When required by law, court order, or government request
• Protection of Rights: To protect the rights, property, or safety of Sunrise Pediatrics, our patients, or others
• Business Transfers: In connection with a merger, acquisition, or sale of assets

4. Third-Party Services

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

We may use the following third-party services:

• Google Analytics: To analyze Website traffic and usage patterns
• Google Maps: To display our office locations
• Social Media Platforms: Links to our social media pages

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure server hosting
• Regular security assessments
• Limited access to personal information

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

6. Your Privacy Rights

6.1 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information:

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. We do not sell or share your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

6.2 Nevada Residents

Under Nevada law (SB 220), Nevada residents have the right to opt-out of the sale of certain personal information. We do not sell your personal information. If you are a Nevada resident and would like to submit an opt-out request, please contact us using the information provided below.

6.3 All Users

Regardless of your location, you may:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt-out of marketing communications

7. Children's Privacy (COPPA Compliance)

Our Website is not intended for children under the age of 13 to use independently. We do not knowingly collect personal information from children under 13 through our Website without verifiable parental consent.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information through our Website without your consent, please contact us immediately at the address below. We will take steps to delete such information from our records.

Note: This policy regarding Website data collection is separate from our collection and use of health information for treatment purposes, which is governed by HIPAA and our Notice of Privacy Practices.

8. Do Not Track Signals

Some web browsers may transmit "Do Not Track" signals. Because there is no common industry standard for interpreting these signals, our Website does not currently respond to "Do Not Track" signals. You can control tracking through your browser settings and by managing cookies as described above.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

If we make material changes to how we treat your personal information, we will notify you through a notice on our Website homepage.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

We will respond to your request within the timeframe required by applicable law.